Media Blog, VCD302

VCD203 Blog Post 5- Process and behind the scenes

My project ‘Call of the Wild’ is based on a book written by Jack London in 1903 and set in the Alaskan Gold Rush in the 1890’s. One challenge of mine was simplifying the designs, as elaborated in my previous blog post.

Another big issue of this project was time restraint. Although the restraints can also help to keep me in check to complete the project, it can also hurry the final project, especially when everything is hand drawn. It can create crunch, procrastination or all nighters, which I didn’t want to do. My solution to this problem to manage my time was to duplicate frames. People watching the video probably will not have to look too closely to see that some frames of the dogs look the same but in different scenes. Duplicating frames but changing them a little is the biggest way for me to save time, as I do not have to spend more times drawing and it can instead be spent on editing. In reality, I drew probably around 60 dog frames rather than 70 full drawings. The backgrounds were also done the same way. A snow landscape doesn’t need to be filled with details to be recognisable, so I reused the snow backgrounds a lot in my animatic. Since the summer Alaska scenes (green trees etc.) were short, I put more effort into making it recognisable than the snow scenes. I had some duplicates in there are well, but not as much as the snow. In all, I probably drew around 27 backgrounds for the entire animatic.

I have a lot of storyboarding and completed frames to show. Thanks to Procreate’s automatic time-lapse replay function, every stroke that I made creating the animatic is available. Here is a short section of the ‘speedpaint’ showing my drawing process (Slow video speed to 0.25), as well as the sketch version of my project that I presented.

There hasn’t been any drastic difference in my project development, my timeline that I outlined at the beginning is pretty much the same. Since I sketched everything beforehand to present at the Week 9 Presentation, everything was pretty much locked in at that point and I had to proceed with it if I wanted to make the deadline.

The only alterations that I have made were cosmetic because of the time limit of 4 weeks. I think my drawings are quite amateur and cartoonish, and I would have liked to go with a more semi realistic style had I been given all the time in the world, but it would have also been a lot more work. I was also planning to have the Buck and Spitz fight scene where they chase the rabbit at night. However, it was too much of a headache to change the colour palette for a single scene, so I left it as daytime. But this way also works, as it looks more cohesive than just changing day/night cycle. I go back and forth between selecting and implementing (according to the Ambrose and Harris 7 steps for design). Even though I may have all of the sketches set in stone, I have gone back and tidied up or redone a background so that its implementation is more recognisable. One example is going back to add blood to John Thornton (The man with the big brown hat in the animatic), to make it more clear that he was dead.

BCM 110

The power of subtext in an image

The ad, depicting a person punching the other, with representations of cars on their body. From Terremoto Ad Agency.

Images can be both thought provoking and powerful. Often enough they don’t even need to be filled to the brim with visual information to be a ‘complex’ image. Such is the paradox of layers of subtext. This advertisement was done by Terremoto Propaganda in Curitba, Brazil as a campaign to stop drink driving. You, the reader, should look at this image for yourself and see what you think this image means, and if it’s like what I see! In this image, what I see is a denotation of a man’s hand painted with a green car, who is punching a man who has the signifier of a red car along his cheek. The person being punched is in pain as seen by the contorted facial features. The text underneath reads “Stop the Violence: Don’t Drink and Drive”. At first glance, the contrast of the background and the punching is great way to draw attention, and the saturation draws eyes to the dramatic theme this ad has. This forces the audience to register this as a serious ad and look for message.

Another example of the same ad series from Terremoto

The first layer of signs are physical- The hand and face connecting and the face communicating pain is a representation of a person being punched. Semiotics has led us to associate these objects together in this context. The person is not just placing the hand in front of the mouth for the photo, but the image connotates that kinetic movement is happening and is a signifier.

On the second layer of signs, there are the cars painted on the hand and face and have ‘connected’ because of they have punched each other. This second layer is metaphorical- about representing a car crash within a punch, and letting the audience know via denotations that driving drunk isn’t safe at all. The reaction we have to someone being punched is a good signifier for a car crash. The slogan itself can also have multiple meanings to different people in different ideological positions- the text in white, “Stop the Violence” can reference the punching aspect, and “Don’t Drink and Drive” is relevant to the cars painted on and can be taken as separate statements. By combining all the layered meanings together and the slogan, the likely signified way of interpreting it is that getting drunk can lead to violence and inebriated emotions, to the extent where they will start a fight with someone or get in the car, drive home and get into a car crash. What different conclusion did you draw from this image? Let me know your thoughts below!



Photo of Ads – (2019). Ecovia Print Advert By Terremoto: Stop the Violence, Don’t drink and drive | Ads of the World™. [online] Available at: [Accessed 26 Mar. 2019].


BCM 110, Media Blog

Stray Kids In Sydney!

I was a part of a wonderful audience of 3,000 a mere 3 weeks ago, on February 25th. I went to the Stray Kids Unveil Tour Concert at Big Top, in Luna Park. It was significant to me because it was the first concert I had ever been to, so I had no idea of what to expect. I saw Stray Kids because it would be a new experience, and I enjoy their songs. However, I was extra-excited because it was a K-pop act. K-pop groups also have choreographed dances for most songs, which was exciting to see live, especially with 9 members!

Video Footage of the Sydney Stray Kids Concert! Song is titled My Pace

One negative was that the music was very loud, and I had a mild headache all the way through the concert from it, but I hardly noticed because I was so engaged with the performances. I also saw a girl in the pit at the barrier to the stage get pulled out by security, presumably because she was very hot and exhausted, which was a minor upsetting moment in an otherwise excellent show. If you’re ever at a concert, bring water and snacks if you can, it’s not worth being in the pit if you faint halfway through it. It was still an awesome time for the audience though and the concert ended up being a blast!

The nine Stray Kids members from left to right- Woojin, Minho, Hyunjin, Bang Chan, Felix, Seungmin, I.N., Changbin and Han.

One of the things that hit me hard after the whole experience was that I wouldn’t have been there seeing Stray Kids on stage if it wasn’t for social media and our current digital age. Stray Kids is a Korean group, so this means all their songs and content is in Korean. If it weren’t for subtitles on nearly every video they had, or a thriving international fanbase that follows them, they wouldn’t have been popular outside Korea. The fanbase helps spread Stray Kids content and music on social media platforms such as YouTube and Twitter by trending hashtags, memes or talking about what the members have done recently. Stray Kids also have two Australian members that have grown up here and speak fluent English (Bang Chan and Felix), which help connect them to English speakers across the globe and relate to others despite cultural differences.

An Ad for the Hallyu Wave and how it has spread throughout the years

As a niche in the music industry, K-pop relies heavily on Korea exporting the product overseas via social media connections of content and music (called the Hallyu Wave) to make earnings as artists. This is a relatively new way of distributing music and people that could not have worked even 15 years ago.

In the end, it was a great experience to see them and well worth my time!


Group Photo (2019). Twitter. [online] Available at: [Accessed 18 Mar. 2019].

Tour Poster

Park, J. (2019). Stray Kids. [online] Available at: [Accessed 20 Mar. 2019].

Video of Stray Kids-

YouTube. (2019). 190224 스트레이 키즈 Stray Kids – My Pace FANCAM (UNVEIL Tour “I am…” in Sydney). [online] Available at: [Accessed 27 Mar. 2019].


Hello! Starting my Uni Journey

My first post here. My name is Amely and I am a first year Visual Communications Major at the University of Wollongong! It is an interesting course so far and I am enjoying my time at Uni. I am doing Visual Communication because I enjoy art so this would be a good fit. This site aims to chronicle my Uni experience with my Communications degree through blogs and to showcase my artworks or designs I have done- either for school or for fun. It’s only March, and I look forward to what the Uni Semester will bring me and what I will learn from it! I will also enjoy using the Twitter account and seeing everyone else’s blog posts. It will be fun to explore what everyone is doing! 🙂